Campaign Management

You may wish to set up and manage your own marketing campaign, or you can leave it to us. Most of our clients choose the latter option: there are many facets to effective campaign management and it's time-consuming learning all about them. Our online marketing manager has done the learning and successfully managed several campaigns for long enough to earn Google AdWords Pro status.

What you do

Your participation is important at the outset in defining your objectives and target market so that we can create an appropriate ad or group of ads and decide on the keywords which will trigger it/them.

What we do initially

We'll give you some basic facts and figures, such as the cost per click (CPC) which you will need to pay in order for your ad to appear on page 1 or 2 of Google for each keyword or phrase, and how many clicks you can expect to pick up for each key phrase at a given CPC. We will then discuss your daily budget and specify this in the campaign settings. It's therefore very easy to keep close control of your advertising spend.

What we continue to do

We monitor campaign statistics regularly - keyword performance in particular, to see which ones are most effective in driving traffic to your site. Poorly performing keywords may either be removed, or their maximum CPC adjusted.

We also monitor your ad - it may be attracting so many clicks that it is going offline early in the day. If those clicks are converting to sales, then the daily budget obviously needs to be increased. However, if the conversion rate is poor i.e. people are visiting your site but not buying, there's no point in simply increasing the budget: we would instead need to examine either the wording of the ad, the keywords we are using, or perhaps the content of your website.

Our fee

We charge a campaign set-up fee of £250.00 + VAT, then £40.00 + VAT per month for campaign management for a minimum 3 month period. This does not include the advertising costs charged by Google, though we do give you the first £50 towards your campaign costs.